Targeted traffic, as the name suggests, is website traffic that has been set up to meet certain parameters. These could be ensuring that the traffic originates from a certain country, state, or city (known as geo-targeting) or comes from either mobile devices or computers.

This targeting means that you can mimic the behaviours of your customer base, sending powerful signals about relevance to search engines and AIs. Having geo-targeted, ensuring that all your initial traffic comes from the relevant location, your site will then be more likely to rank well for natural traffic from that location, thanks to a metric called prominence.

For example, let’s say that you run a business in New York City, offering services to the local neighborhood. Traffic that comes from the UK is unlikely to boost your sales, so you want to geo-target traffic from New York. This will result in ranking higher in organic searches from your actual customer base.

Put simply, traffic leads to traffic. An initial rush of visits signals that your site is popular with certain users and, therefore, a good site to offer similar users in the future.

To increase your targeted website traffic, you could do things the hard way- building paid ads, engaging in niche communities on social media and Reddit, and climbing the SEO ladder over the course of months. These are all important parts of any full digital strategy.

There is an easier way to get started, though. You could get a head start by buying traffic, carefully crafted to send powerful relevance signals to your chosen search engine. These clicks show up as natural visits, improving your targeted metrics and giving you an easy boost for all your other digital marketing efforts.

With this influx of visits, your landing pages, product descriptions, and blogs will be marked as popular choices by your targeted search engine. In turn, this will boost their prominence and relevance in searches for your chosen keywords, pushing them further up the rankings.

Our packages allow you to tailor parameters down to the city level, giving you the targeted boost that you need to start earning natural traffic and making sales.

When buying targeted traffic, there are a few things that you need to consider before signing up for a package.

First, think about which keywords you want to target. Search engines place a large emphasis on prominence, and earning clicks for the most relevant keywords can provide a large SEO boost for your business.

Next,  think about which parameters best represent your real customer base. This means weighing up their location, main language, and which devices and search engines they’re most likely to use. 

With this information, you can set the parameters you want to target. These will then form the basis of your targeted traffic, boosting the key metrics that your chosen search engine uses to order its SERPs.These parameters can be quite granular, allowing you to tailor your targeted traffic to match the real customers that you want to visit your site.

Let’s say that you run a plumbing firm in Dallas. You want searchers in that city to be able to find you because that’s where your customers live. Setting your geo-targeted traffic parameters to Dallas is the obvious solution. You might also want to target mobile devices (as nearly 60% of searches for local services happen on people’s phones). Keywords might be something like “Emergency plumber, Dallas”.

There are also things that you should be careful to avoid when buying website traffic:
•  Avoid spiking your analytics
• Keep a close eye on metrics, especially bounce rate, so you know what is paid for traffic and what is natural.Using bots
• Avoid a large amount of bot traffic will place you in violation of most major ad networks’ polices. It will also ruin your metrics.
• Getting traffic from outside your service area - Only work with teams who can provide local clicks to avoid wasting budget.

There are two main ways that you could go about buying targeted traffic:

First, there are the major ad networks like Google Ads or Facebook advertising. These allow you to target users by various demographics, such as age, location, sex, languages, and interests.

While these will bring in (mostly) relevant, natural traffic, made up of real potential customers, they generally work on a pay-per-click basis, meaning that, in the long term, success can be expensive.

They also require time-consuming testing and monitoring to get the best results, especially if you are targeting a particular geographic area. Display and social media ads tend to prioritize the largest number of views, meaning that they can often drag in untargeted traffic if settings aren’t perfectly aligned. That being said, for the right business, the results can certainly be impressive.

Alternatively, you could work with someone like us and choose a number of visits, tailored by things like location, device type, and language. This provides a guaranteed number of visits over a set period, sending powerful signals to a targeted search engine.

These visits read as natural, human traffic, boosting some of the most important factors that search engines take into account when determining the rankings of the SERPs. With this initial flush of traffic, your SEO strategy can get a jump start, bringing in real customers and providing a greater ROI over the long term.

If you opt to buy targeted traffic in the form of visits, weigh up your options carefully. Some companies use bots rather than real human visitors, and this could jeopardise your entire digital marketing strategy, placing your site in violation of AdSense and other networks’ polices.

Likewise, you should always work with traffic providers who have teams in your area. Search engines place a lot of emphasis on prominence within a certain location, especially for local searches. Visits from outside this area will not send the relevant signals, and your results will be far less focused.