Drive Visitors With Targeted Ads

Most websites need visitors from specific countries or cities. When you select specific geos in your campaign’s settings, only people from those locations see your ads. The people who came to your website from such ads are called Geo-targeted Website Traffic.
The same mechanism happens with devices. When you specify that you only need mobile or desktop users, SparkTraffic shows ads only to people using such devices.
This could mean ensuring that traffic originates from a specific country, state, or city (known as geo-targeting), or that it comes from mobile devices or computers.
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For example, let’s say you run a business in New York City that offers services to the local neighborhood. Traffic that comes from the UK is unlikely to boost your sales, so you want to geo-target traffic from New York.

With SparkTraffic advertising campaigns, you can specify where, on which devices, and in which geographic locations your website will appear in ads.
Geographical targeting works perfectly for country- and major-city-level targeting. Device targeting means that only people with specific devices will see your website’s ads, whether on mobile or desktop devices. For mobile devices, you can choose iPhone or Android only.

There are a few things to think about before launching your first targeted campaign on our platform.

Think about which parameters best represent your real customer base. This means weighing up their location, main language, and which devices they’re most likely to use. 

With this information, you can set the parameters you want to target. These will then form the basis of your targeted traffic. With granular targeting parameters, you can define the geographic, device, and demographic criteria that best represent your ideal customer, ensuring your ads appear in front of the most relevant audiences.

Let’s say that you run a plumbing firm in Dallas. You want searchers in that city to be able to find you because that’s where your customers live. Setting your geo-targeted traffic parameters to Dallas is the obvious solution. You might also want to target mobile devices (as nearly 60% of searches for local services happen on people’s phones). Keywords might be something like “Emergency plumber, Dallas”.