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Practical guides on how to get website visits, how to measure them in Google Analytics 4, and how to check that every visit comes from a real person. Each guide is written for marketers who need methods they can apply this week.
The SparkTraffic website traffic blog covers every major traffic source: organic search, direct, social media, referral, email and paid ads. It also explains AI referral traffic from ChatGPT, Perplexity and other AI assistants, how to tell human visits from bot traffic, and how to diagnose a sudden traffic drop. These website traffic guides use worked examples and cite their sources, and we update them when search engines and analytics tools change.
SparkTraffic is an advertising platform that has delivered geo-targeted website visits through ads on partner publisher sites since 2015. This blog shares the measurement methods that SparkTraffic advertisers use to confirm, in standard analytics, that paid visits behave like people.
