Google Analytics 4 gives you the tools to understand your traffic better so you can figure out your strengths and weaknesses. You’ll need to use reports to take a detailed look at your traffic breakdown.
However, there are several types of reports and it can be confusing to figure out the uses of each one. Hence, we’re here to help you understand the information that’s provided by Google Analytics 4 Reports.
Google Analytics has recently received an upgrade to the 4th generation, which allows it to collect event-based data from apps and websites. Here’s some of the advantages and features of Google Analytics 4:
To view your incoming website traffic within the Google Analytics 4 console, you’ll need to use the Channels report. There you can view the following types of incoming traffic sources:
Therefore, you can use the Channels reports feature to view the different types of automated traffic that’s sent by our service here at Spark Traffic. For each traffic source, you can view the number of users, sessions, revenue, and more. Also, you can filter the report by date range to match your objectives.
Finally, you can sort the traffic from ascending to descending to figure out the top sources at a glance. Want to learn more about Google Analytics 4 reports? Then check out my guide on which report in Google Analytics reveals traffic sources.
The Acquisition report within Google Analytics allows users to understand where website visitors are coming from. Also, they report differences between new and returning visitors. This might be the first two dimensions you want to separate your report by. Also, there’s other dimensions, which include:
Difference between UA and GA: in UA you only had basic information available via the Channels report, whereas with GA4 the dimensions of a channel is measured against Users and Sessions. This provides more detail about the source and quality of your traffic.
The All Pages Report is what you’ll need to use for viewing what web pages get the most traffic and highest engagement. Here a summary of the information that’s provided by the All Pages Report:
Therefore, you can find the highest performing pages and make them more central to your website. Additionally, you can find the web pages that are underperforming and optimize them to increase user engagement statistics.
Email traffic is not considered a “source” in Google Analytics by default. That’s because Google Analytics classes email as a medium. In comparison, a source is the origin of web traffic and it can include direct traffic, search, referral, and more.
Therefore, when examining your Google Analytics data, it’s important to differentiate between the source and medium traffic sources.
Hits on Google Analytics are the pieces of information the platform uses to generate data. Information about each hit is sent to Google Analytics servers, and they are processed and organized.
There are different kinds of hits you should know about to better understand how Google Analytics works and read the reports.
Difference between UA and GA: in UA page views were used which was the total number of views and repeated views of the same page counted. However, with GA4, views are counted based on the number of app screens or web pages users saw.
To conclude, Google Analytics 4 Reports are important to learn for any website owner. That’s because it allows you to determine the performance of different web pages to find what’s working and what needs improvement.
Also, as you’ve seen in this article, there’s various reports that contribute something different. Learn how to use each one to find useful information at a glance and get free traffic from your insight.
Not happy with the amount of traffic flowing to your website? Then check out Spark Traffic, the number 1 traffic bot website traffic generator that can supercharge the number in your Google Analytics 4 reports.