October 18, 2022

How to use referrers in your project?

Referrer(HTTP Referrer) is one of the parameters of any visitor coming to any website, and it identifies from where the visitor came from. In other words, from what website was referred to your website.

For example, if a visitor came from Google to your website while searching for “Keyword”, its referrer would be https://www.google.com/search?q=Keyword – the Google’s search page for “Keyword”.
The same can be done with almost any website/page on the internet.
If a visitor came from a search engine, then such traffic qualifies as Organic. If a visitor came from a social network, then it falls under Social traffic. If we leave the Referrer field blank, then such traffic is called Direct.

You can control the above-mentioned parameter using the Referrer field in your project’s settings page in our system.
In the example below, the traffic will be coming from the SparkTraffic website from several pages on it:

referrers in the sparktraffic client panel photo

The backlinks don’t need to be present on the original page. SparkTraffic can work without it.

The result from such a setting would be similar to the following one in your Google Analytics:

referrers in the ga4 panel photo

Keep in mind that the web pages in your Referrers field should at least look real, for example as many of our clients do mistakenly put simply http://www.google.com, http://www.facebook.com, http://www.twitter.com, etc. in the Referrer field and then contact our support with complaints that such Referrers do not reflect in their Google Analytics. Obviously, no website in the world can get traffic from the main page of Google.com nor Facebook.com, so Google Analytics filters out such fake Referrers.
At the same time, it is quite normal if the traffic would come from, for example, https://www.google.com/search?q=Keyword or your own Facebook page, so we strongly recommend putting real web pages so the traffic you are receiving would look natural.

In this field in SparkTraffic, in your project’s settings, you can have multiple URLs and multiple domains, but the total field’s size is limited to 64k text, so be careful with putting too many links because the last one will be cut if the field’s size is exceeded.

So, in conclusion, you can imitate traffic coming from absolutely any URL and any website, and it should work in Google Analytics and almost any other traffic counter.

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