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📈 How much traffic the site gets - monthly estimates for the last 3 to 12 months, so you can spot trends.
🔑 Which keywords are working - the exact search terms bringing visitors, where the site ranks, and how many clicks they get.
🚪Bounce rate - how many people leave after just one page (a high number means the content isn’t hitting the mark).
📖 Pages per visit - how deep people go into the site. More pages = more engaged visitors.
⏱️ Time on site - how long people actually stay. If it’s super short, something’s off.
🌐 Where the traffic comes from - broken down by organic search, social media, direct visits, referrals, and paid ads.
🗺️ Which countries are sending traffic - detailed data for 200+ countries, even down to cities when possible.
👥 Who’s visiting - age, gender, income level, and education (when available).
📱 What devices they use - mobile, desktop, or tablet, plus operating systems like iOS, Android, or Windows.
🥊 How it stacks up against competitors - we automatically find 3 similar sites in your niche and compare key metrics, so you don’t have to guess who your real competition is.
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