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In the context of SEO (Search Engine Optimization), "outreach" refers to the practice of reaching out to other websites or online platforms with the goal of establishing relationships, building links, and promoting your own website's content. Outreach is a crucial aspect of off-page SEO.
Common outreach activities in SEO:
Guest Blogging (*)
Social Media Outreach
PR and Media Outreach
Expert Tip:
"Stop using automated templates; in 2026, AI-generated outreach is instantly flagged as spam by sophisticated inbox filters. To get a response, find a 'Content Gap' on the prospect's site and offer a data-backed solution or a fresh perspective that their competitors haven't covered yet—make the link an afterthought to the value you're providing."
