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Link building is a digital marketing strategy used to increase the number and quality of inbound links to a website. In simple terms, it involves acquiring hyperlinks from other websites to your own. These links are also known as "backlinks" or "inbound links." Link building is an important aspect of search engine optimization (SEO) as search engines often use the quantity and quality of backlinks to a website as a key factor in determining its ranking in search results.
Links Types:
Expert Tip:
"In 2026, the 'Link-to-Traffic' ratio is a critical quality filter. A link from a high-authority site that actually sends referral traffic is worth ten times more than a 'hidden' link on a page no one visits; search engines now use anonymized click-stream data to verify if a backlink is a genuine endorsement or just an SEO artifact."
