Paid Traffic

Paid traffic - refers to the fact that the website owner or advertiser is spending money to acquire or generate traffic to their website. This typically involves paying for advertising services, such as pay-per-click (PPC) campaigns, display ads, or other forms of online advertising. Essentially, it means that the website is investing financial resources to drive visitors to its pages, as opposed to relying solely on organic or unpaid methods like search engine optimization (SEO).