URL Rating (UR)

URL Rating (UR) within the context of Ahrefs, it is a metric used to evaluate the strength and authority of a specific URL based on its backlink profile. UR is represented as a numerical score on a scale from 0 to 100. The higher the UR, the more influential the backlink profile of that particular URL.

Expert Tip:

"Don't confuse UR with Domain Rating; a high DR won't save a page with a weak UR in 2026. To boost your UR efficiently, focus on Internal Link Sculpting—distributing juice from your power pages to new content can raise its URL Rating faster than chasing expensive external guest posts."