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Google Ads traffic - formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses and advertisers to create and display ads on the Google search engine results pages (SERPs) and the Google Display Network. Google Ads operates on a pay-per-click (PPC) model, where advertisers bid on specific keywords to have their clickable ads appear in Google's search results.
Expert Tip:
"In 2026, the real win isn't just getting the click—it's appearing in the 'AI Mode' citations. To lower your CPC in this competitive space, feed the algorithm high-quality conversion values rather than just counts; by teaching the AI which specific users represent high LTV, you force the system to stop wasting your budget on 'window shoppers' and focus on high-value acquisitions."
