The arrow of growth


Cecilien Dambon
February 24, 2024
1 min.
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Cost Per Action (CPA): In the context of online advertising and marketing, CPA refers to a pricing model where advertisers pay a fee based on a specific action taken by the audience. This action could be a click, form submission, sale, or another predefined conversion event. Advertisers pay only when the desired action occurs, making it a performance-based advertising model.

Ceceilin Dambon
Cecilien Dambon
SEO & Growth Adviser