Bulk traffic refers to a large volume of website visits or interactions that are typically generated or acquired in mass quantities. This term is often associated with practices that aim to boost website metrics artificially, such as inflating page views, click-through rates, or engagement statistics. Bulk traffic can be obtained through various means, including the use of traffic exchange networks, paid services, or other methods that may not align with ethical and legitimate digital marketing practices.
Expert Tip:
"In 2026, not all bulk traffic is created equal; the key is Session Quality. When using bulk traffic for testing or visibility, ensure it originates from residential IPs and includes a realistic 'time-on-page' to avoid triggering security filters while successfully boosting your site’s authority signals."