Organic Traffic

Organic traffic - refers to the visitors who come to a website through unpaid, natural, and non-advertising means. It typically includes users who find a website through search engines by entering relevant keywords and getting directed to the website's organic search results page. These visitors are considered "organic" because their discovery of the website was not influenced by paid advertisements or promotions.

Expert Tip:

"In 2026, the biggest threat to organic traffic is the 'Zero-Click' result. To keep your traffic high, stop writing 'definitions' that AI can summarize in a snippet. Instead, focus on Interactive Value—offer tools, calculators, proprietary data, or deep-dive case studies that require the user to click through to your site to get the full utility."