Ab $0.07–$0.16 pro 1 000 Besuche
Work out your CPM, the budget you need or the impressions you can buy. Add clicks or sales to see what each result really costs and the highest CPM you can afford.
Adds CTR, CPC, CPA, ROAS and your break-even CPM.
Frequency is how many times one person sees the ad on average. Viewability is the share of impressions that were actually on screen.
You pay $8.40 for every 1,000 impressions, or $0.0084 per impression.
Open Advanced options and add clicks or sales to see CPC, CPA and the highest CPM you can afford.
Runs in your browser. No account, email or card needed.
Campaign A uses the numbers above. The verdict uses the deepest metric both campaigns share: cost per conversion first, then cost per click, then CPM.
CPM prices 1,000 ad views, not 1,000 people on your site. Add your clicks to see the cost per 1,000 visits. The free SparkTraffic website traffic checker shows how much Google search traffic a site gets. Need more visitors for a launch? See SparkTraffic website traffic.
Research estimates put online advertising spend in the United States at $125.2 billion in 2019, $54.8 billion more than spend on television, according to Wikipedia. Much of that money is priced per thousand impressions, while banner click-through rates now average close to 0.1 percent, as Wikipedia notes in its article on click-through rate. On a typical banner, you pay for 1,000 impressions and about 999 of them end without a click.
That gap is why CPM deserves more than a single division. The free calculator above solves CPM, budget or impressions in one step. It also converts CPM into the cost of a click, a sale and a real person reached, and it shows the highest CPM your results can pay for. This guide explains how to read each number and how to use it before you buy or sell your next campaign.
Cost per mille, or CPM, is the price an advertiser pays for 1,000 displays of an ad. Mille is Latin for one thousand. Wikipedia describes cost per mille as a benchmarking metric that marketers use to compare the cost of campaigns within and across media, from television and print to banners and social feeds.
The formula is short. CPM equals total cost divided by impressions, multiplied by 1,000. An impression is one display of an ad on a screen. Wikipedia gives a clear example: a campaign that costs $15,000 and delivers 2,400,000 impressions has a CPM of $6.25.
CPM = cost ÷ impressions × 1,000
Cost = CPM × impressions ÷ 1,000
Impressions = cost ÷ CPM × 1,000
The short formula hides three weak points. First, publishers define an impression in different ways, so 1,000 impressions on one network are not always equal to 1,000 on another. Second, an impression is not a view. A 2012 comScore study cited by Wikipedia found that 31% of ads were never in view when they rendered. Third, CPM tells you nothing about what people did after they saw the ad.
Example: Network A sells banners at a $5 CPM and Network B at a $12 CPM. Network A looks 58% cheaper. If Network A earns a 0.05% click-through rate and Network B earns 0.4%, one click on Network A costs $10 and one click on Network B costs $3.
The practical answer is to treat CPM as an input price, like the price per kilo of a raw material, and not as a result. You get a fair comparison when you compare CPMs only between placements with the same format, audience and goal, and when you judge every campaign on a deeper metric such as cost per click or cost per sale. This works because the deeper metric already includes the quality of the impressions you paid for.
Most CPM errors happen in spreadsheets, not in strategy. The most common slip is the factor of 1,000. $1,260 divided by 150,000 impressions gives $0.0084, which is the cost of one impression. Multiplied by 1,000, the same campaign has an $8.40 CPM. If both numbers end up in one sheet, a campaign can look a thousand times cheaper or more expensive than it is.
The second problem is scope. A basic calculator answers one question and stops. You still need separate formulas for budget, reach, cost per click and break-even price, and every manual formula adds a new chance for a typo.
SparkTraffic is a website traffic platform that helps businesses grow visits through traffic campaigns, organic SEO, local Maps SEO and backlinks. We built this calculator for the same reason we offer a free website traffic checker: marketers make better decisions when they know what each visitor really costs. The calculator runs in your browser, needs no account and shows the formula behind every result.
The buyer view fits you if you pay for media. The seller view fits you if you run a website, app or newsletter that earns from ads. In the seller view, the labels change to eCPM and revenue, so the numbers match the reports you already use.
The three tabs solve CPM, total budget or impressions. You enter the two numbers you know, and the calculator finds the third. For example, a $5,000 budget at an $8.40 CPM buys about 595,238 impressions.
You can type shorthand such as 150k or 1.2m, and the quick-fill buttons add common values in one click. The result updates as you type, and the formula line under it shows exactly how the number was calculated.
Clicks, conversions and value per conversion add CTR, cost per click, cost per conversion, ROAS and break-even CPM. Frequency, viewability and campaign days add reach, viewable CPM and daily spend. A fee field and ten currencies cover agency margins and international campaigns.
The compare section puts a second campaign next to the first and names the better one. The copy button copies a plain-text summary for a report or a chat, and the share button creates a link that opens the same calculation for a colleague.
This order works because it follows a real media decision: price first, then results, then comparison. Each extra field adds one layer of insight, so you never have to fill in data you do not have.
CPM and cost per click (CPC) look like separate pricing models, but click-through rate (CTR) links them. CTR is the share of impressions that end in a click. Wikipedia notes that banner CTRs were often above 5% when banner ads first appeared and fell close to 0.1% by 2023. A buyer who looks only at CPM cannot tell an engaged audience from a cheap but indifferent one.
The same problem repeats one level deeper. A campaign with many clicks can still bring few sales, and Wikipedia cites a GoldSpot Media report that up to 50% of clicks on static mobile banner ads are accidental. Clicks are closer to money than impressions, but sales are closer still.
CTR = clicks ÷ impressions × 100
CPC = cost ÷ clicks
Cost per conversion (CPA) = cost ÷ conversions
eCPM = CPC × CTR × 1,000 (CTR as a decimal, so 1.2% = 0.012)
Example: Campaign A costs $1,260 for 150,000 impressions, 1,800 clicks and 45 sales. Its CPM is $8.40, its CPC is $0.70 and each sale costs $28.
Campaign B costs $900 for 150,000 impressions, 750 clicks and 15 sales. Its CPM is $6.00, its CPC is $1.20 and each sale costs $60. Campaign B has the lower CPM, but Campaign A brings a sale for less than half the price.
The compare section of the calculator runs this check for you. The verdict uses the deepest metric both campaigns share: cost per conversion first, then cost per click, then CPM. It also warns you when the campaign with the lower CPM loses on results. This works because every step down the funnel removes impressions and clicks that never had a chance to pay back.
Many buyers negotiate CPM by feel. They use last quarter's price, a quote from a sales rep or an average from a blog post. None of these numbers tells you whether a campaign can pay for itself, because none of them knows your conversion rate or your margin.
Break-even CPM is the highest price per 1,000 impressions that your results can cover. Above it, every 1,000 impressions cost more than they bring back. Below it, the campaign has headroom.
Break-even CPM = conversions × value per conversion ÷ impressions × 1,000
ROAS = revenue ÷ cost
Example: 45 sales at $60 bring $2,700 from 150,000 impressions. The break-even CPM is $18.00. At an $8.40 CPM the campaign has 53% headroom, and the return on ad spend (ROAS) is 2.14x.
Now assume each $60 sale leaves $20 of gross profit. With $20 as the value, the break-even CPM drops to $6.00, and the same $8.40 campaign loses money on every 1,000 impressions.
The value you enter decides what break-even means. Revenue per sale shows when ads stop paying for themselves in sales. Profit per sale shows when they stop paying for themselves in money, which is the number that matters for a budget decision.
We recommend a maximum CPM bid at 70% to 80% of the profit-based break-even. The buffer protects you from the usual drops in performance: new audiences convert less, frequency fatigue lowers CTR, and conversions often arrive in reports days after the spend. The verdict in the calculator shows whether your current CPM is profitable and by how much.
A quoted CPM rarely equals the price you really pay. Three hidden factors raise it. Some impressions load below the fold or in a background tab and are never seen. Some people see the same ad again and again, so 1,000 impressions reach far fewer than 1,000 people. And agency or platform fees often sit on top of the media price.
Viewability is the share of impressions that actually appear on screen. Wikipedia explains that with viewable CPM (vCPM) you pay only for impressions measured as viewable. Frequency is the average number of times one person sees your ad, and reach is the number of different people who see it.
vCPM = CPM ÷ viewability
Reach = impressions ÷ frequency
Cost per 1,000 people = CPM × frequency
CPM with fee = CPM × (1 + fee)
Example: A campaign with an $8.40 CPM, 70% viewability and a frequency of 3 costs $12.00 per 1,000 viewable impressions and $25.20 per 1,000 people reached. Its 150,000 impressions reach about 50,000 people. A 15% agency fee lifts the CPM to $9.66.
A fair comparison of two offers uses these adjusted numbers, not the quoted CPM. Two quotes with the same CPM can differ by two times or more once viewability and frequency are included. A frequency cap also protects the people in your audience from seeing the same ad until they ignore it, which keeps your brand welcome and your CTR healthy.
Publishers sell their space in different ways: a flat CPM, a fee per click, a commission per sale or a fixed sponsorship. These models cannot be compared directly. A deal that pays $1 per click looks better or worse than a $4 CPM only after you know how many people click.
Effective CPM (eCPM) solves this. It shows what a publisher earned per 1,000 impressions, whatever the pricing model was. RPM, or revenue per mille, applies the same idea to page views. Wikipedia gives a simple example: two banners pay $1 per click and each gets 2,000 views. The banner with 10 clicks earns a $5 eCPM, and the banner with 50 clicks earns a $25 eCPM.
eCPM = revenue ÷ impressions × 1,000
Net eCPM = eCPM × (1 - platform fee)
In the seller view, the calculator works out eCPM, the revenue a placement should earn and the impressions you need for a revenue target. The fee field shows your net eCPM after the ad network takes its share, so you compare the money you keep, not the gross number.
Wikipedia also lists tactics some publishers use to inflate page views, such as dividing content across several pages, repurposing other people's content and using sensational titles. These tactics raise impressions but lower trust and engagement, and advertisers learn to pay less for that inventory. Growing eCPM through relevant content and real readers is slower, but it lasts.
Most CPM mistakes come from a correct formula applied to the wrong question. The four below are the most common, and each one has a simple fix.
A video awareness campaign and a retargeting banner have different jobs, so their CPMs are not comparable. A $25 CPM for a 15-second video can be a good deal, while a $25 CPM for a small banner usually is not. A fair benchmark compares the same format, audience and goal.
$0.0084 per impression and an $8.40 CPM describe the same price. A sheet that mixes them is off by a factor of 1,000. Keeping every row in CPM, with a clear column label, prevents the error.
Wikipedia notes that CPM advertising is open to impression fraud, where publishers overstate the impressions they deliver. Very low CPMs often come with bots, hidden placements or ads that no person can see. A cheap impression that nobody sees is the most expensive one you can buy, so cost per conversion and verified viewability are better guides than the lowest price.
Some campaigns exist to make people remember a brand, not to make them click today. For these, cost per 1,000 people reached and growth in branded search are better signals than CPC. Judging them by clicks cuts the campaigns that feed your future demand.
Published CPM benchmarks average thousands of advertisers across industries, countries and seasons. Your audience, offer and margin are different. A benchmark can be too high for a local service business and unrealistically low for a niche B2B product, and in both cases it leads to the wrong bid.
Your own data is a better benchmark. For each channel and month, you can record the CPM, vCPM, CTR, CPC, cost per conversion and break-even CPM. The share link in the calculator saves each calculation, so you can attach it to a report and check the numbers later. After two or three months, the table gives you CPM ceilings based on your real conversion rates instead of someone else's average.
Example: Your profit-based break-even CPM on one social channel is $11 in March and $14 in April. A bid ceiling of about $8 keeps the channel profitable with a buffer in both months. A blog benchmark of $6 would make you underbid and lose reach, while a quote of $16 would look normal and lose money.
Relevance also changes the price you pay. Wikipedia notes that higher click-through rates are generally rewarded with a better quality score, which can lower cost per click. Clear, honest ads that match what people want earn more clicks for the same impressions, while clickbait raises CTR for a short time and then lowers conversion rates.
Every impression in the calculator is a person looking at a screen. The formulas are the mechanism, but the audience is always human. Campaigns that respect people's attention get cheaper over time, and shortcuts that chase cheap impressions get more expensive.
CPM equals the total campaign cost divided by the number of impressions, multiplied by 1,000. A campaign that costs $1,260 and delivers 150,000 impressions has a CPM of $8.40.
A good CPM is one below your break-even CPM. Average CPMs vary widely by channel, format, country and season, so your own conversion data is a better guide than a general benchmark. Conversions and value per conversion in Advanced options show your break-even CPM.
CPM is the price an advertiser pays per 1,000 impressions. eCPM, or effective CPM, is what a publisher earns per 1,000 impressions, whatever the ad was sold on: a CPM, a fee per click or a commission per sale.
Impressions equal your budget divided by the CPM, multiplied by 1,000. A $5,000 budget at an $8.40 CPM buys about 595,238 impressions. The calculator does this for you when you choose to solve for impressions.
Viewable CPM is the cost per 1,000 impressions that actually appeared on screen. It equals CPM divided by the viewability rate, so an $8.40 CPM at 70% viewability is a $12.00 vCPM.
Yes. The calculator is free, runs in your browser and needs no sign-up, email or card.
Research estimates put online advertising spend in the United States at $125.2 billion in 2019, $54.8 billion more than spend on television, according to Wikipedia. Much of that money is priced per thousand impressions, while banner click-through rates now average close to 0.1 percent, as Wikipedia notes in its article on click-through rate. On a typical banner, you pay for 1,000 impressions and about 999 of them end without a click.
That gap is why CPM deserves more than a single division. The free calculator above solves CPM, budget or impressions in one step. It also converts CPM into the cost of a click, a sale and a real person reached, and it shows the highest CPM your results can pay for. This guide explains how to read each number and how to use it before you buy or sell your next campaign.
Cost per mille, or CPM, is the price an advertiser pays for 1,000 displays of an ad. Mille is Latin for one thousand. Wikipedia describes cost per mille as a benchmarking metric that marketers use to compare the cost of campaigns within and across media, from television and print to banners and social feeds.
The formula is short. CPM equals total cost divided by impressions, multiplied by 1,000. An impression is one display of an ad on a screen. Wikipedia gives a clear example: a campaign that costs $15,000 and delivers 2,400,000 impressions has a CPM of $6.25.
CPM = cost ÷ impressions × 1,000
Cost = CPM × impressions ÷ 1,000
Impressions = cost ÷ CPM × 1,000
The short formula hides three weak points. First, publishers define an impression in different ways, so 1,000 impressions on one network are not always equal to 1,000 on another. Second, an impression is not a view. A 2012 comScore study cited by Wikipedia found that 31% of ads were never in view when they rendered. Third, CPM tells you nothing about what people did after they saw the ad.
Example: Network A sells banners at a $5 CPM and Network B at a $12 CPM. Network A looks 58% cheaper. If Network A earns a 0.05% click-through rate and Network B earns 0.4%, one click on Network A costs $10 and one click on Network B costs $3.
The practical answer is to treat CPM as an input price, like the price per kilo of a raw material, and not as a result. You get a fair comparison when you compare CPMs only between placements with the same format, audience and goal, and when you judge every campaign on a deeper metric such as cost per click or cost per sale. This works because the deeper metric already includes the quality of the impressions you paid for.
Most CPM errors happen in spreadsheets, not in strategy. The most common slip is the factor of 1,000. $1,260 divided by 150,000 impressions gives $0.0084, which is the cost of one impression. Multiplied by 1,000, the same campaign has an $8.40 CPM. If both numbers end up in one sheet, a campaign can look a thousand times cheaper or more expensive than it is.
The second problem is scope. A basic calculator answers one question and stops. You still need separate formulas for budget, reach, cost per click and break-even price, and every manual formula adds a new chance for a typo.
SparkTraffic is a website traffic platform that helps businesses grow visits through traffic campaigns, organic SEO, local Maps SEO and backlinks. We built this calculator for the same reason we offer a free website traffic checker: marketers make better decisions when they know what each visitor really costs. The calculator runs in your browser, needs no account and shows the formula behind every result.
The buyer view fits you if you pay for media. The seller view fits you if you run a website, app or newsletter that earns from ads. In the seller view, the labels change to eCPM and revenue, so the numbers match the reports you already use.
The three tabs solve CPM, total budget or impressions. You enter the two numbers you know, and the calculator finds the third. For example, a $5,000 budget at an $8.40 CPM buys about 595,238 impressions.
You can type shorthand such as 150k or 1.2m, and the quick-fill buttons add common values in one click. The result updates as you type, and the formula line under it shows exactly how the number was calculated.
Clicks, conversions and value per conversion add CTR, cost per click, cost per conversion, ROAS and break-even CPM. Frequency, viewability and campaign days add reach, viewable CPM and daily spend. A fee field and ten currencies cover agency margins and international campaigns.
The compare section puts a second campaign next to the first and names the better one. The copy button copies a plain-text summary for a report or a chat, and the share button creates a link that opens the same calculation for a colleague.
This order works because it follows a real media decision: price first, then results, then comparison. Each extra field adds one layer of insight, so you never have to fill in data you do not have.
CPM and cost per click (CPC) look like separate pricing models, but click-through rate (CTR) links them. CTR is the share of impressions that end in a click. Wikipedia notes that banner CTRs were often above 5% when banner ads first appeared and fell close to 0.1% by 2023. A buyer who looks only at CPM cannot tell an engaged audience from a cheap but indifferent one.
The same problem repeats one level deeper. A campaign with many clicks can still bring few sales, and Wikipedia cites a GoldSpot Media report that up to 50% of clicks on static mobile banner ads are accidental. Clicks are closer to money than impressions, but sales are closer still.
CTR = clicks ÷ impressions × 100
CPC = cost ÷ clicks
Cost per conversion (CPA) = cost ÷ conversions
eCPM = CPC × CTR × 1,000 (CTR as a decimal, so 1.2% = 0.012)
Example: Campaign A costs $1,260 for 150,000 impressions, 1,800 clicks and 45 sales. Its CPM is $8.40, its CPC is $0.70 and each sale costs $28.
Campaign B costs $900 for 150,000 impressions, 750 clicks and 15 sales. Its CPM is $6.00, its CPC is $1.20 and each sale costs $60. Campaign B has the lower CPM, but Campaign A brings a sale for less than half the price.
The compare section of the calculator runs this check for you. The verdict uses the deepest metric both campaigns share: cost per conversion first, then cost per click, then CPM. It also warns you when the campaign with the lower CPM loses on results. This works because every step down the funnel removes impressions and clicks that never had a chance to pay back.
Many buyers negotiate CPM by feel. They use last quarter's price, a quote from a sales rep or an average from a blog post. None of these numbers tells you whether a campaign can pay for itself, because none of them knows your conversion rate or your margin.
Break-even CPM is the highest price per 1,000 impressions that your results can cover. Above it, every 1,000 impressions cost more than they bring back. Below it, the campaign has headroom.
Break-even CPM = conversions × value per conversion ÷ impressions × 1,000
ROAS = revenue ÷ cost
Example: 45 sales at $60 bring $2,700 from 150,000 impressions. The break-even CPM is $18.00. At an $8.40 CPM the campaign has 53% headroom, and the return on ad spend (ROAS) is 2.14x.
Now assume each $60 sale leaves $20 of gross profit. With $20 as the value, the break-even CPM drops to $6.00, and the same $8.40 campaign loses money on every 1,000 impressions.
The value you enter decides what break-even means. Revenue per sale shows when ads stop paying for themselves in sales. Profit per sale shows when they stop paying for themselves in money, which is the number that matters for a budget decision.
We recommend a maximum CPM bid at 70% to 80% of the profit-based break-even. The buffer protects you from the usual drops in performance: new audiences convert less, frequency fatigue lowers CTR, and conversions often arrive in reports days after the spend. The verdict in the calculator shows whether your current CPM is profitable and by how much.
A quoted CPM rarely equals the price you really pay. Three hidden factors raise it. Some impressions load below the fold or in a background tab and are never seen. Some people see the same ad again and again, so 1,000 impressions reach far fewer than 1,000 people. And agency or platform fees often sit on top of the media price.
Viewability is the share of impressions that actually appear on screen. Wikipedia explains that with viewable CPM (vCPM) you pay only for impressions measured as viewable. Frequency is the average number of times one person sees your ad, and reach is the number of different people who see it.
vCPM = CPM ÷ viewability
Reach = impressions ÷ frequency
Cost per 1,000 people = CPM × frequency
CPM with fee = CPM × (1 + fee)
Example: A campaign with an $8.40 CPM, 70% viewability and a frequency of 3 costs $12.00 per 1,000 viewable impressions and $25.20 per 1,000 people reached. Its 150,000 impressions reach about 50,000 people. A 15% agency fee lifts the CPM to $9.66.
A fair comparison of two offers uses these adjusted numbers, not the quoted CPM. Two quotes with the same CPM can differ by two times or more once viewability and frequency are included. A frequency cap also protects the people in your audience from seeing the same ad until they ignore it, which keeps your brand welcome and your CTR healthy.
Publishers sell their space in different ways: a flat CPM, a fee per click, a commission per sale or a fixed sponsorship. These models cannot be compared directly. A deal that pays $1 per click looks better or worse than a $4 CPM only after you know how many people click.
Effective CPM (eCPM) solves this. It shows what a publisher earned per 1,000 impressions, whatever the pricing model was. RPM, or revenue per mille, applies the same idea to page views. Wikipedia gives a simple example: two banners pay $1 per click and each gets 2,000 views. The banner with 10 clicks earns a $5 eCPM, and the banner with 50 clicks earns a $25 eCPM.
eCPM = revenue ÷ impressions × 1,000
Net eCPM = eCPM × (1 - platform fee)
In the seller view, the calculator works out eCPM, the revenue a placement should earn and the impressions you need for a revenue target. The fee field shows your net eCPM after the ad network takes its share, so you compare the money you keep, not the gross number.
Wikipedia also lists tactics some publishers use to inflate page views, such as dividing content across several pages, repurposing other people's content and using sensational titles. These tactics raise impressions but lower trust and engagement, and advertisers learn to pay less for that inventory. Growing eCPM through relevant content and real readers is slower, but it lasts.
Most CPM mistakes come from a correct formula applied to the wrong question. The four below are the most common, and each one has a simple fix.
A video awareness campaign and a retargeting banner have different jobs, so their CPMs are not comparable. A $25 CPM for a 15-second video can be a good deal, while a $25 CPM for a small banner usually is not. A fair benchmark compares the same format, audience and goal.
$0.0084 per impression and an $8.40 CPM describe the same price. A sheet that mixes them is off by a factor of 1,000. Keeping every row in CPM, with a clear column label, prevents the error.
Wikipedia notes that CPM advertising is open to impression fraud, where publishers overstate the impressions they deliver. Very low CPMs often come with bots, hidden placements or ads that no person can see. A cheap impression that nobody sees is the most expensive one you can buy, so cost per conversion and verified viewability are better guides than the lowest price.
Some campaigns exist to make people remember a brand, not to make them click today. For these, cost per 1,000 people reached and growth in branded search are better signals than CPC. Judging them by clicks cuts the campaigns that feed your future demand.
Published CPM benchmarks average thousands of advertisers across industries, countries and seasons. Your audience, offer and margin are different. A benchmark can be too high for a local service business and unrealistically low for a niche B2B product, and in both cases it leads to the wrong bid.
Your own data is a better benchmark. For each channel and month, you can record the CPM, vCPM, CTR, CPC, cost per conversion and break-even CPM. The share link in the calculator saves each calculation, so you can attach it to a report and check the numbers later. After two or three months, the table gives you CPM ceilings based on your real conversion rates instead of someone else's average.
Example: Your profit-based break-even CPM on one social channel is $11 in March and $14 in April. A bid ceiling of about $8 keeps the channel profitable with a buffer in both months. A blog benchmark of $6 would make you underbid and lose reach, while a quote of $16 would look normal and lose money.
Relevance also changes the price you pay. Wikipedia notes that higher click-through rates are generally rewarded with a better quality score, which can lower cost per click. Clear, honest ads that match what people want earn more clicks for the same impressions, while clickbait raises CTR for a short time and then lowers conversion rates.
Every impression in the calculator is a person looking at a screen. The formulas are the mechanism, but the audience is always human. Campaigns that respect people's attention get cheaper over time, and shortcuts that chase cheap impressions get more expensive.
CPM equals the total campaign cost divided by the number of impressions, multiplied by 1,000. A campaign that costs $1,260 and delivers 150,000 impressions has a CPM of $8.40.
A good CPM is one below your break-even CPM. Average CPMs vary widely by channel, format, country and season, so your own conversion data is a better guide than a general benchmark. Conversions and value per conversion in Advanced options show your break-even CPM.
CPM is the price an advertiser pays per 1,000 impressions. eCPM, or effective CPM, is what a publisher earns per 1,000 impressions, whatever the ad was sold on: a CPM, a fee per click or a commission per sale.
Impressions equal your budget divided by the CPM, multiplied by 1,000. A $5,000 budget at an $8.40 CPM buys about 595,238 impressions. The calculator does this for you when you choose to solve for impressions.
Viewable CPM is the cost per 1,000 impressions that actually appeared on screen. It equals CPM divided by the viewability rate, so an $8.40 CPM at 70% viewability is a $12.00 vCPM.
Yes. The calculator is free, runs in your browser and needs no sign-up, email or card.
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