With the average Google Ads campaign costing upwards of $1 per click, the daunting goal of improving a site’s ranking can be awfully discouraging. Add to that the facts that your ad campaign must be laser-targeted and regularly babysat and optimized, and you may begin to wonder how it’s even possible to get your site ranking.
These reasons drive many marketers to pour money into ineffective campaigns that eat up their budget and motivation. But, what’s the alternative?
What Is Paid Traffic?
Paid traffic is just what it sounds. Your website can have a stream of traffic delivered to any page or post you specify for a small fixed fee. Paid traffic companies have been around for a long time and have almost always been a staple in building up a website’s ranking.
The traffic is guaranteed and reliable because it is delivered automatically. There are no real users on the other end, just a system that will deliver exactly the number of clicks/views you have paid for. Thus, it is much more cost-effective than simply putting money into an advertising campaign and trying to convince people to click through.
Why Would Marketers Use Paid Traffic?
There’s no doubt that Google looks at countless factors when deciding how to rank a website, but the amount of traffic a website is getting certain factors in at the top of the list.
A site that’s consistently getting a few thousand visitors every month (or even every day!) is very likely to outperform one that’s getting a few hundred or less. That’s why paid traffic is a great ranking tactic.
While some marketers may spend hundreds or even thousands of dollars to get a handful of real visitors who may or may not bounce once they click the link (which would further harm rankings), savvy marketers can use paid traffic campaigns to start establishing their website.
The gist of it is this: When you’re trying to get a website ranked, you need a steady stream of traffic. That’s extremely hard to achieve through paid marketing, especially when your site is brand new. So, supplement it with paid traffic, and Google will begin to favor your content.
Does Paid Traffic Replace Marketing?
It is important to understand that paid traffic won’t replace the need for other means of marketing, but it will help you tremendously as you aim to rank your website.
One on hand, that means reliability and guaranteed delivery. On the other, you have to keep in mind that no one is on the other end of the traffic stream to buy your service or become a lead. Rather, this traffic is for ranking purposes so that you can begin bringing in real leads.
The paid traffic will help you get your site ranking, gradually leading to an uptick in organic search traffic (i.e., real visitors). In the meantime, you can also supplement your paid traffic campaign with any other marketing or advertising tactic you wish to implement, knowing that the high-quality paid traffic is helping to boost your ranking.
How Much Does Paid Traffic Cost?
Traffic Bot can deliver millions of impressions at a fraction of the cost of other marketing methods. You’ll even get to select where the traffic originates from with an advanced Geo-Targeting feature. In addition, your site (and budget) will benefit from a price as low as $9.90/month.
Learn more here.